That is why bounties are such a common marketing tactic in the crypto and NFT industries. Promotional events known as "bounties" that generally last 4-12 weeks, are organized by reputable community members (known as "bounty managers"), and are only announced on low-profile community sites if you were unfamiliar with this marketing tool.

A bounty event is a type of competition in which users create content on their social media or blogs, and they are paid weekly for reported work. The bounty event is generally intended to create early exposure for a new cryptocurrency by rewarding individuals directly in that currency. Some bounty events are geared towards expanding the community around a well-known token.

Source: Crypto Bounties